I'm writing this post with a mind full of reflection. It's no secret that LEHMANN DESIGN HAUS has taken a new direction, and I want to share the story behind it. It's a personal journey that begins with a simple, yet profound, realization: I needed to get back to the passion that started it all.
The Unseen Burden of Productivity
In the early days, LEHMANN DESIGN HAUS was my creative outlet, my little Haus of ideas. But as the brand grew, my focus shifted. I was consumed by the demands of an extensive collection and the pressure to be endlessly productive. I was so busy maintaining my brand that I lost the time and creative energy to truly be an artist. My focus had shifted from creating to simply maintaining.
It took a journey away from it all, to a small town in Europe, to see things clearly. It was there, observing the quiet pride of local artisans, that I realized I needed to scale back in order to move forward.
A Commitment to Purpose
My new direction is not about an ending; it is about a new beginning. It's a commitment to returning to the art and purpose behind every single fragrance and product. It's about reclaiming the time to innovate, to push my creative boundaries, and to rediscover the joy of creating something for the senses.
This is a testament to the belief that true fulfillment comes from a return to the simple, authentic pleasures of conscious creation. I'm so proud of all of my creations, but I’m ready for newness, and I hope you are too.
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